ECRU

• Lightweight, refreshing shampoo formulated to leave hair squeaky clean
• Thick foaming shampoo without over drying
• Clean, fresh scent
• For all hair types
• Leaves hair perfectly primed for styling

• Lightweight, refreshing shampoo formulated to leave hair squeaky clean
• Thick foaming shampoo without over drying
• Clean, fresh scent
• For all hair types
• Leaves hair perfectly primed for styling

• Vitamin, nutrient & antioxidant rich formula
• Rich, moisturizing lather
• Improves elasticity of hair
• Some people do not follow with a conditioner
• Suitable for dry, over-processed or weak hair

• Vitamin, nutrient & antioxidant rich formula
• Rich, moisturizing lather
• Improves elasticity of hair
• Some people do not follow with a conditioner
• Suitable for dry, over-processed or weak hair

• 60 second lightweight conditioner that nourishes and protects without buildup
• Hydrolyzed silk and nutrients are absorbed where they are needed
• Hair rinses clean without being weighed down
• Suitable for all hair types
• Will maintain healthy, shiny hair

• 60 second lightweight conditioner that nourishes and protects without buildup
• Hydrolyzed silk and nutrients are absorbed where they are needed
• Hair rinses clean without being weighed down
• Suitable for all hair types
• Will maintain healthy, shiny hair

• Cuticle layer is smoothed preventing moisture loss
• Reveals beautiful shine
• Camouflages breakage & split ends and prevents further damage
• Lightweight formula
• Suitable for anyone seeking for smooth hair and reduce frizz
• For those seeking to add shine and strength

• Leave-in detangler
• Conditioning and detangling mist
• Can be used alone or in addition to any ECRU conditioner
• Detangles and hydrates, increases elasticity
• Reduce porosity
• Over 100 applications per bottle
• Suitable for all hair types
• Great for coarse, grey, bleached and/or over-processed hair

• Brushable styling spray with flexible (soft-medium) hold that adds beautiful shine.
• Maintains hold in high humidity
• Flexible hold that doesn't flake
• Perfect to use with curling iron/hot rollers
• Fast drying
• Root lifter

• Brushable styling spray with flexible (soft-medium) hold that adds beautiful shine.
• Maintains hold in high humidity
• Flexible hold that doesn't flake
• Perfect to use with curling iron/hot rollers
• Fast drying
• Root lifter

• Reduces breakage
• Restores moisture
• Increases shine
• Provides maximum thickness

• An ultra-light, alcohol-free bodifying mist designed to increase volume.
• Increases body
• Improves strength

• Fast-drying finishing spray with MAXIMUM HOLD.
• Maintains maximum hold in high humidity

• Fast-drying finishing spray with MAXIMUM HOLD.
• Maintains maximum hold in high humidity

• Protects hair color
• Reduces heat damage
• Improves strength and elasticity

• Protects hair color
• Reduces heat damage
• Improves strength and elasticity

• Strengthens and increases elasticity
• Detangles
• Repairs split ends
• Seals in moisture

• Strengthens and increases elasticity
• Detangles
• Repairs split ends
• Seals in moisture

• Detangles
• Repairs dry, damaged hair
• Imparts shine
• Thermal and UV protection
• Protects against split ends
• Smooths away frizz
• Reduces breakage
• Leaves hair silky
• Enhances natural body

• Detangles
• Repairs dry, damaged hair
• Imparts shine
• Thermal and UV protection
• Protects against split ends
• Smooths away frizz
• Reduces breakage
• Leaves hair silky
• Enhances natural body

• Repairs split ends
• Provides protection from excessive hot tool heat and blow drying
• Increased moisture retention

• Improves elasticity
• Hydrates and repairs
• Imparts shine
• Improves texture
• Restores dry, damaged hair

• Moisturizing shampoo gently cleanses leaving curls soft and shiny
• Utilizes curl enhancing complex
• Quenches dehydated curls
• Suitable for naturally curly, coily and wavy hair
• Suitable for frizzy, unruly or coarse hair type

• Moisturizing shampoo gently cleanses leaving curls soft and shiny
• Utilizes curl enhancing complex
• Quenches dehydated curls
• Suitable for naturally curly, coily and wavy hair
• Suitable for frizzy, unruly or coarse hair type

• Instantly detangles as moisture is restored to dry, parched hair
• Prevents frizz and combats humidity
• Utilizes curl enhancing complex
• Suitable for naturally curly, coily or wavy hair
• Suitable for frizzy, unruly or coarse hair type

• Instantly detangles as moisture is restored to dry, parched hair
• Prevents frizz and combats humidity
• Utilizes curl enhancing complex
• Suitable for naturally curly, coily or wavy hair
• Suitable for frizzy, unruly or coarse hair type

• An ultra-fine curl activator and rejuvenator
• Nourishing mist primes, energizes and awakens freshly washed or 1^st and 2^nd day curls
• Micro-mist replenishes lost moisture, eliminates frizz and restores curl definition
• Suitable for wavy, curly and coily hair

• A medium hold styling cream-gel
• Transform, define and control curls
• Increases curl memory, balances moistures and resists humidity
• Shapes and defines curls without crunch
• Suitable for wavy, curly and coily hair
• Increases curl retention even in high humidity
• Nourishes the hair and controls frizz

• A medium hold styling cream-gel
• Transform, define and control curls
• Increases curl memory, balances moistures and resists humidity
• Shapes and defines curls without crunch
• Suitable for wavy, curly and coily hair
• Increases curl retention even in high humidity
• Nourishes the hair and controls frizz

• Provides structure to groomed looks or extreme texture for short hair styles
• Unique, creamy consistency will adhere to wet hair
• Suitable for barbering, short styles, men's grooming, detailing work and editorial and stage work
• Very natural, slightly matte finish
• No white residue on hair 

• Builds invisible texture and volume in the hair
• Weighless, ultra-dry formula
• Leaves no chalky residue
• Product can be layered to the desired texture as it builds upon itself
• Create subtle texture on one length hairstyles to maximum texture on layered hair
• Maximise volume on men and women with thinning hair

• Builds invisible texture and volume in the hair
• Weighless, ultra-dry formula
• Leaves no chalky residue
• Product can be layered to the desired texture as it builds upon itself
• Create subtle texture on one length hairstyles to maximum texture on layered hair
• Maximise volume on men and women with thinning hair

• Foundation for long lasting styles
• Multi-functional
• Wet or dry hair
• Glass-like shine
• Long lasting hold with movement
• Long lasting hot tool styles on my hair type
• Formal styling and up-do's
• Voluminous blow-dries
• Spray gel alternative

• Absorbs oil and odor while imparting volume and subtle texture into the hair
• Lightweight, ultra-dry formula
• Charcoal to detoxify and eliminate odor
• Chamomile and Aloe Vera soothe the scalp
• Suitable for all hair types
• To extend the life of blowouts
• Absorb oil and sweat after gym sessions
• Instantly refresh hair and styles between shampoos
• Add volume and texture for easier styling

SMOOTHING BLOW-DRY SPRAY

Weightless mist polishes and smooths even the most defiant hair.

How to Use

Spray damp hair in sections. Comb through. Blow Dry.

• Provides structure to groomed looks or extreme texture for short hair styles
• Unique, creamy consistency will adhere to wet hair
• Suitable for barbering, short styles, men's grooming, detailing work and editorial and stage work
• Very natural, slightly matte finish
• No white residue on hair 

• Fast-drying finishing spray with MAXIMUM HOLD.
• Maintains maximum hold in high humidity

• Fast-drying finishing spray with MAXIMUM HOLD.
• Maintains maximum hold in high humidity

• Foundation for long lasting styles
• Multi-functional
• Wet or dry hair
• Glass-like shine
• Long lasting hold with movement
• Long lasting hot tool styles on my hair type
• Formal styling and up-do's
• Voluminous blow-dries
• Spray gel alternative

• Cuticle layer is smoothed preventing moisture loss
• Reveals beautiful shine
• Camouflages breakage & split ends and prevents further damage
• Lightweight formula
• Suitable for anyone seeking for smooth hair and reduce frizz
• For those seeking to add shine and strength

• An ultra-light, alcohol-free bodifying mist designed to increase volume.
• Increases body
• Improves strength

• Reduces breakage
• Restores moisture
• Increases shine
• Provides maximum thickness

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Sunlight Styling Spray

Workable styling spray with flexible (soft-medium) hold that adds beautiful shine.

• Brushable styling spray with flexible (soft-medium) hold that adds beautiful shine.
• Maintains hold in high humidity
• Flexible hold that doesn't flake
• Perfect to use with curling iron/hot rollers
• Fast drying
• Root lifter

How to Use

Hold can 10-12 inches from dry hair and spray evenly until desired control is achieved.

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Sea Clean Shampoo

A fresh, clean daily shampoo for all hair types. Strengthens as it cleanses, leaving hair smoother, shiner and more voluminous.

• Lightweight, refreshing shampoo formulated to leave hair squeaky clean
• Thick foaming shampoo without over drying
• Clean, fresh scent
• For all hair types
• Leaves hair perfectly primed for styling

How to Use

Apply to wet hair and massage into a full lather. Rinse, repeat if desired.

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Sunlight Styling Spray

Workable styling spray with flexible (soft-medium) hold that adds beautiful shine.

• Brushable styling spray with flexible (soft-medium) hold that adds beautiful shine.
• Maintains hold in high humidity
• Flexible hold that doesn't flake
• Perfect to use with curling iron/hot rollers
• Fast drying
• Root lifter

How to Use

Hold can 10-12 inches from dry hair and spray evenly until desired control is achieved.

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Silk Nourishing Spray

• Leave-in detangler
• Conditioning and detangling mist
• Can be used alone or in addition to any ECRU conditioner
• Detangles and hydrates, increases elasticity
• Reduce porosity
• Over 100 applications per bottle
• Suitable for all hair types
• Great for coarse, grey, bleached and/or over-processed hair

How to Use

Mist on damp hair and comb through - style as desired. *Over 100 applications per bottle.

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Restorative Conditioner

How to Use

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Restorative Conditioner

How to Use

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Rejuvenating Shampoo

How to Use

Signature Collection

• Comprehensive collection to reveal healthy, beautiful hair
• Sulfate & Paraben Free
• Color Safe
• Designed for all hair types
• Skincare grade ingredients combined with the performance of professional haircare
• Reveal and maintain healthy, beautiful hair

Ecru Rejuvenating Shampoo

How to Use